COVID Forcing Major Changes to Bank Marketing in 2021 (and Beyond)
Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for change. The post COVID Forcing Major Changes to Bank Marketing in 2021...
View ArticleGoogle Throws Digital Advertising Curveball at Financial Marketers
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives. The post Google Throws Digital Advertising Curveball at...
View ArticleSuccessful Banking M&A Demands Creative Communication in 5 Key Areas
There’s no such thing as too much communication when executing mergers or acquisitions. That may actually be the key to your success. The post Successful Banking M&A Demands Creative Communication...
View ArticleAlly Bank Ads Contrast Old Dumb Money Against Clever Digital Options
Consumers spending too much time on banking due to antiquated methods is the target of the latest ads from the nation's largest direct bank. The post Ally Bank Ads Contrast Old Dumb Money Against...
View Article‘Dear Valued Bank Marketer,’ You Say You Know Me, But Your Data’s No Good
At many banks and credit unions, creativity often gets priority over basic data management. Here's how to get your customer data in order. The post ‘Dear Valued Bank Marketer,’ You Say You Know Me, But...
View ArticleHow Financial Marketers Can Overcome Onboarding ‘Ghosts’
Inactive sign-ups vex many financial institutions. Experts weigh in with specific suggestions for turning no-shows into loyal customers. The post How Financial Marketers Can Overcome Onboarding...
View ArticleHow Financial Marketers May Be Unintentionally Disrespecting Mothers
Serving this key segment of financial decisionmakers means deeper understanding, not just fresh stock photos. Offer mobility and time saving. The post How Financial Marketers May Be Unintentionally...
View Article4 Ways to Differentiate Your Banking App and Drive Acquisitions
It's difficult to stand out in a crowded mobile app market. The right mix of marketing, UX, security and customer feedback brings results. The post 4 Ways to Differentiate Your Banking App and Drive...
View ArticleWhy Data Privacy Could Be Banks’ Next Big Competitive Battleground
Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as 'compliance.' The post Why Data Privacy Could Be Banks’ Next Big Competitive...
View ArticleHow Financial Marketers Can Come to Grips with the Growing Wealth Gap
Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse needs. The post How Financial Marketers Can Come to Grips with the Growing...
View Article5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing...
View Article7 Trends That Will Help Financial Marketers Deal With Uncertainty
Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps. The post 7 Trends That Will Help Financial Marketers Deal...
View Article2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies
Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking. The post 2020 Financial Trends Will Redefine 2021 Bank...
View ArticleTop Brand Experts Identify 5 Critical Issues Facing Bank Marketers
'Brand purpose' and 'inclusiveness' evolve in the wake of demand for improved digital CX combined with strong emotional connections. The post Top Brand Experts Identify 5 Critical Issues Facing Bank...
View ArticleVaro Bank Launches Across the U.S. With Massive Marketing Blitz
The first fintech to get a national bank charter in the U.S. is unleashing a major brand campaign focused on 'financial inclusion.' The post Varo Bank Launches Across the U.S. With Massive Marketing...
View ArticleFinancial Marketers Don’t Understand What Google Wants
Sites like Bankrate are playing Google's game much better than financial marketers. The secret? Lots of authoritative, non-salesy content. The post Financial Marketers Don’t Understand What Google...
View ArticleGoogle Blowing Up Online Ad Rules: What Financial Marketers Must Know
Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses. The post Google Blowing Up Online Ad Rules: What Financial Marketers Must Know...
View ArticleIs Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run. The post Is Everything Bankers Think They Know About Millennials & Gen Z...
View ArticleHow the Best in Banking Are Marketing Their Mobile Apps
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users. The post How the Best in Banking Are Marketing Their Mobile...
View Article2021 Google Search Trends in Banking, Digital, Payments & Fintech
A look in 25 charts at the major search trends impacting banking — what consumers & financial services execs are looking for most, and when. The post 2021 Google Search Trends in Banking, Digital,...
View ArticleGoogle Leaves Cookies on the Table: What Financial Marketers Must Know
Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy. The post Google Leaves Cookies on the Table: What Financial Marketers Must Know...
View Article2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing. The post 2021 Marketing Budgets Clobbered, But Banking Gets...
View ArticleMarcus Mocks Traditional Banks in New Advertising Campaign
Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online customers. The post Marcus Mocks Traditional Banks in New Advertising Campaign...
View ArticleWhere to Find Growth in the Next Wave of M&A in Banking
With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post Where to Find Growth in the Next Wave of M&A in...
View ArticleAlly Campaign Pokes Fun at Couples’ Fears Over the ‘Money Talk’
Surprises await couples who commit to each other before they seriously discuss spending, saving and borrowing. This bank gets people talking. The post Ally Campaign Pokes Fun at Couples’ Fears Over the...
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